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Barn Light Electric made its official debut at the New Smyrna Speedway, just south of the world-renowned Daytona Beach International Speedway, in September 2012 as the primary sponsor for Tim Russell Racing. Champion stock car driver Tim Russell followed in his father's footsteps to become a second generation driver when he started racing Quarter Midgets at the age of 12 winning more than 100 races in his first four years behind the wheel. Thousands of stock car fans gather on Saturday nights under the lights from mid-March through November to cheer Russell's #36 Super Late Model around the 1/2 mile oval. The racing season culminates with the Florida Governor's Cup 200 held every November.